Our method included:
- desk research
- scoping interviews
- qualitative semi-structured interviews
Desk research
We started our research by examining perceived barriers. What barriers made it hard for organisations to embed accessibility into their culture? We undertook desk research to identify literature related to the topic.
Scoping interviews
We conducted a small number of qualitative scoping interviews. Interviewees had experience of the research topic in their professional roles. These interviews helped us:
- develop a semi-structured interview format
- identify interview questions
We used the interviews to explore the list of perceived barriers. Our aim was to ensure it was comprehensive and unbiased.
Qualitative semi-structured interviews
We conducted eight qualitative, semi-structured interviews. We recruited the interviewees by asking for help in a peer-to-peer social media groups. All participants work in the public sector. They work in health, local government, regional councils, local councils, housing and the charity sector. Their job roles include:
- digital design manager
- senior communications/PR professionals
- senior digital services manager
- behaviour science specialist
We used AI and transcription software to record the interviews. The technology helped us theme the responses.
Interview questions:
- Tell us about your organisation’s approach to accessibility.
- Where does accessibility responsibility sit within your organisation?
- How have you trained staff members about your accessible approach?
- Do you know how accessibility came to be prioritised within your organisation? What steps/activities were taken to gain executive-level support?
- What challenges did the team face?
- Can you share any information on the policies followed?
- How is your personal resilience after being involved in influencing an accessible approach within your organisation?
Inclusive communications 